The SEO Guide For HVAC Contractors
Are you an HVAC contractor who is always looking for the best SEO strategy to get more customers and increase your sales?
Do you want to know how you can use SEO strategies for your business?
We have all the information you need about what works and what doesn’t work when it comes to ranking higher on search engines like Google or Bing. So read on to learn more about how you can improve your rankings with SEO!
What Are The Benefits Of SEO For HVAC Companies?
The benefits of using SEO for HVAC companies are endless, and there is no reason not to do so!
Of course, one of the benefits is that you will get more customers, more phone calls, and an increase in sales – this would be a great opportunity for any business!
How SEO Can Help HVAC Contractors:
We know how HVAC contractors can get more customers and increase their sales with the help of SEO. By implementing these best practices, HVAC companies will be able to transform a customer’s experience into an enjoyable one while they are searching for heating, cooling, ventilation or air quality products. Here are some of the benefits HVAC companies can get from SEO:
- Increase traffic in your hvac website
- Generate more leads for them
- Show up higher on search results pages in comparison to other companies that don’t use SEO services.
- HVAC contractors that rank higher in SERP will be seen as better and more trustworthy.
- SEO can also help HVAC contractors increase their conversion rate and ROI.
What is SEO For HVAC Contractors?
HVAC or Heating, Ventilation, and Air Conditioning have been around for years. This technology can provide homeowners with a way to regulate the temperature in their homes all year round.
This means HVAC companies are in high demand. But with the rise of home improvements, HVAC contractors are hit with more competition as homeowners decide they want their house renovated in order to increase its value and attractiveness for buyers when it comes time to sell.
This has led HVAC contractors to turn towards innovative marketing strategies if they want to stand out from the rest and increase sales.
What are your best options?
One of the best ways HVAC contractors can grow their online presence organically is to focus on SEO.
“That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.”
SEO or search engine optimization is a process of optimizing your website or webpage to rank higher in SERP, so more people will be able to find and contact you. SEO is not just about ranking on Google – it’s also about maximizing the amount of traffic coming from other sources such as Bing, Yahoo!, Youtube etc.
Therefore, SEO for HVAC companies means optimizing your HVAC company website to rank higher on Google search results pages.
HVAC SEO is a cost-effective strategy for HVAC contractors to increase their rankings. It can also help them get more business leads and make more sales through smarter marketing strategies.
The marketing strategy of SEO means working to improve your ranking in Google by using keywords that are relevant to what you specialize in.
It’s no surprise that that many HVAC companies have been turning to search engine optimization if they want to grow their business.
People nowadays are looking for HVAC contractors online to find a company that can help with their heating and cooling needs. If you optimize your website, it will allow you to be found on Google – one of the most popular search engines, so more people will contact or locate your HVAC company as an expert source for either home installations, repairs, or maintenance services!
“Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.”
SEO Services For HVAC Contractors
There are many Search Engine Optimization (SEO) services for HVAC contractors that they can use to rank higher.. Below are the key strategies to help HVAC contractors get more leads and sales.
1. Keyword research
A critical component of an optimization campaign for any business – HVAC companies are no exception! By using the right keywords and phrases in your website’s metadata, text content, and links you will be able to increase your search visibility and attract more customers.
This is the first step to take as HVAC contractors begin their SEO strategy campaign. They will need to determine what keywords they want to rank for and how competitive those keywords are in order to decide on a strategy.
3. On-Page Search Engine Optimization
HVAC contractors need to ensure their content is optimized for search engines. They can do this by using the right keywords and phrases in a variety of locations such as titles, headings, subtitles, alt tags on images, and so forth. This practice will help HVAC contractors show up higher in search results than their competitors.
4. Off-Page Search Engine Optimization
Off-page Optimization is a technique that HVAC contractors can use to develop links from other sites to their own. This is done by following the off-page SEO strategy of creating and distributing high-quality content, building relationships with influencers in your industry, guest posting on related blogs or websites, and optimizing their social media profiles and blog posts to increase the number of people who view them, share them, or link to them.
“Backlinks are perhaps the most critical part of off-page SEO.
Why? Because Google search is built on something called PageRank: an algorithm that looks at the quantity and quality of backlinks pointing to a web page. Some SEO professionals see PageRank as an outdated concept, but Google confirmed that it’s still a ranking factor only last year.”
What’s included in Off-Page Search Engine Optimization?
1. Social Media
HVAC contractors should take advantage of social media to showcase their business and its offerings. They can post useful content, provide customer service through live chats, answer questions on forums or blogs, run contests, and promotions that are exclusive to followers/following them.
2. Social Bookmarking
HVAC contractors can also improve SEO by submitting articles or blog posts on social bookmarking. Social Bookmarking is a great way to increase the number of backlinks for HVAC contractors. It is done by submitting content on social bookmarking sites like Pinterest, StumbleUpon, and Digg.
3. Link Building
HVAC contractors should build links to their site through guest blogging. This will allow them to gain exposure and potentially rank higher in search results, which can lead to more business leads.
They can also generate backlinks from other high-quality sites such as industry forums or articles related to HVAC topics in order to get more traffic coming through to their website.
4. Video Marketing
HVAC contractors can make videos and upload them on YouTube to rank higher in search engine results. Once their video is indexed by Google, they should optimize their title tags for SEO keywords related to the topic of the video. They will also want to add a descriptive keyword-rich description to their video.
5. Email marketing
Sending out regular email newsletters or promotional emails can help grow your business and build customer loyalty while allowing HVAC contractors to promote their products or services.
6. Competitive Analysis
Conducting competitor analysis allows HVAC contractors to see what they can do better and how to compete against them.
Competitive Analysis is done by creating a list of the HVAC company’s competitors, the products and services they offer, their prices, who they are targeting as customers and what kind of marketing strategies they use.
SEO For HVAC Contractors – How Long Does It Take?
The answer to this question is clearly on a case-to-case basis. In some cases, it may take months for HVAC business to see any results from SEO services. However, that isn’t always the case; in most scenarios, HVAC contractors can start seeing improvement within about 15 days of starting an HVAC SEO campaign with Bold Eye Media.
Be patient, and don’t expect SEO to be a quick fix.
It takes time to see results, but HVAC SEO is an investment that will continue to pay off over the long term.
Why Choose Bold Eye Media To Give Your HVAC Business an SEO Advantage
Bold Eye Media is a full-service digital SEO marketing agency that specializes in HVAC SEO strategy giving you the edge over your competitors.
They know the ins and outs of SEO, including how HVAC companies can rank higher on SERPs.
Their team is also dedicated to providing you with monthly reports that will keep your company up-to-date on any changes in Google search engine ranking algorithms so as to appropriately adjust your long-term strategies for continued success!
We make your online presence more effective!
We'll help you grow your business with an effective website, search engine optimization (SEO), and the services outlined in our Bold Contractor Marketing Blueprint.