Marketing Automation Guide For Contractors


The marketing world is moving more and more towards marketing automation. Marketing automation software, when used correctly, can help contractors save time and money on marketing campaigns. This blog post will provide you with marketing automation tips for contractors that will allow you to be more efficient in your marketing efforts!

What Is Marketing Automation?

Marketing automation is the process of marketing and sales activities being automated by a software system. The marketing & sales team inputs all their marketing information into one place, where it can be tracked and analyzed to help improve marketing campaigns in the future.

Why Is Marketing Automation Important For Contractors?

Marketing automation is important for marketing & sales teams because it helps them save time and money by automating marketing activities. Time and money is not the only benefit marketing automation provides, however. Marketing automation allows marketing & sales teams to properly track their marketing efforts so they can be analyzed in order to improve future marketing campaigns.

What Is (CRM) Customer Relationship Management?

Customer relationship management (CRM) software is marketing automation software that allows marketing & sales teams to manage their customer relationships. CRMs allow marketing and sales teams to track important data such as:

– which marketing campaigns are successful for certain customers

– when a lead becomes qualified so they can be passed on from the marketing team to the sales team, etc.

How Can I Use Marketing Automation?

Marketing automation can be used in a variety of marketing campaigns. It is important to note marketing automation will not replace the need for marketing and sales teams, but rather help them be more efficient in their work. Marketing automation can assist marketing & sales team with:

– Tracking email opens and clicks

– Customizing email marketing messages based on behaviors (i.e., marketing automation will track who opens marketing emails and which links are clicked, allowing the marketing & sales team to customize future email marketing campaigns based on behaviors)

– Creating automated email drip campaigns

– Managing landing pages

– Tracking social media metrics (i.e., number of likes or follows for a certain time period)

Using marketing automation, marketing & sales teams can focus on high-level activities such as research and planning while marketing automation software manages lower level tasks. This will allow for marketing campaigns to be more efficient!

Email Marketing Automation

Email marketing automation can help your marketing & sales team save time and money on email marketing campaigns. Email marketing is an important aspect of any contractor’s marketing campaign, but it can be tedious for the marketing & sales team to manually manage each email that comes in or goes out.

Social Media

Social marketing automation is an important aspect of marketing campaigns for contractors. Social media allows your marketing & sales team to engage with potential clients and existing ones, but it can be challenging to keep up with each social post 24/hrs a day!

Landing Pages

One of the best parts about using landing pages for your marketing campaign is the simplicity of creating them. Landing pages are super easy to create online, but marketing automation can help manage which landing page a potential client views based on their behavior. For example, if someone visits your website and looks at contractor forms vs. general information about your company marketing automation software will track this behavior so you know where they visited on the website and can send them to a relevant landing page.

Lead Nurturing

One marketing automation task that is becoming more common for marketing & sales teams is lead nurturing. Lead nurturing allows you to automatically create marketing messages based on behavior tracked by your marketing automation software system (i.e., email opens, clicks, social media activity). For example, marketing automation can help your marketing & sales team create a drip email marketing campaign that sends certain messages to people who open emails and/or click on links in previous emails.

Marketing Automation Systems

There are many marketing automation software companies today! Marketing automation is one of the most popular BOT categories so there are plenty of marketing automation software companies to choose from. It is important to note marketing automation systems do require a certain level of technical knowledge in order for them to be effective, so it may not be the best option if you don’t have any IT or marketing team members who can manage and update your marketing automation system on their own.

What Is Sales Automation?

Sales automation automates repetitive tasks and saves time by allowing you to follow up with people automatically as their needs change. You may also build a sales funnel to increase the number of qualified leads by qualifying your incoming leads with a landing page.

The sales cycle for contractors is crucial, since consumers want continued follow-up and effective communication.

Why Is Sales Automation Important For Contractors?

Sales automation marketing can help your marketing & sales team save time and money on marketing campaigns. It also helps you gather data about things like email opens, clicks, social media activity (i.e., number of likes or follows for a certain time period), etc. This will allow you to create more personalized marketing messages to send to potential clients!

How To Generate Leads With Marketing Automation For Contractors

You are probably wondering how to generate leads with marketing automation for contractors. There are many marketing methods that can be used to generate leads, but you must first decide which marketing channel is the best option for your business (i.e., email marketing vs. social media marketing). Once this has been decided it’s time to implement the lead generation strategy!

For example, if you decide marketing automation is the best marketing channel for your business, you must implement a marketing automation system. Once this has been done, you can start generating leads with email marketing by creating automated drip campaigns that send out emails to your contacts over time in order to keep them engaged and informed about new services or products available from your company!

Existing Customers

Yes, you may also resell to your present users using marketing automation! Marketing automation can, for example, automate the transmission of marketing messages to existing customers about new relevant services or goods.

You may also use automation to nudge your database towards the same service. Homeowners are supposed to have their carpets cleaned on a regular basis, for example. Why not send them an email or a text message to remind them to book another service?

Marketing Automation Is An Absolute Necessity For Contractors!

Contractors who are looking to grow their business, but don’t have a marketing team in place should use one of the many tools available for contractors. We at Bold Eye Media believe that marketers can sometimes be just as important, if not more so than sales professionals when it comes to contracting companies. In fact, we’re seeing an increase in demand for digital marketing services from these types of businesses because they realize how much impact a good strategy and tactics has on their bottom line.

So what’s next?

If you want help with your own strategic planning or would like some advice about which automation tool is best suited for your company – contact us! Our experts will work with you to create strategies and execute them flawlessly using any number of our marketing tools that are available.

The marketing automation system allows you to create a number of marketing messages and send them out over time in order to keep your contacts engaged with your company!

Contact Bold Eye Media to get started!

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