What is local SEO for contractors?
Finding customers is not easy for anyone, especially for people in industries that aren’t used to heavy marketing. One of the things that makes this so difficult for service industry professionals such as general contractors, landscapers, electricians, roofers, and home services, is that most people run a quick search on their search engine when looking for these types of businesses. Then, they end up calling one of the top-ranking businesses on the list.
What that means for contractors and other service businesses is that in order to gain these customers, they need to get themselves to the top of the list. However, as most business owners and marketers know, that’s easier said than done.
Gaining a high ranking on search engines is big business these days, and every industry has thousands of businesses competing to get them. This highly competitive marketing tactic is known as SEO.
As a contractor, it’s important to consider that much of the business received will be local. This means that contractors will benefit tremendously when their SEO strategy has a local focus. It’s important to make sure all information on Google My Business is complete and establish a local SEO strategy on your company’s website to stand out locally.
Google My Business and local SEO for contractors
Google My Business (GMB) is an essential tool for SEO for contractors. GMB is the best way to enhance your online presence on local search.
GMB helps local customers find and interact with your business, as well as see all of your company’s pertinent information: address, business hours, and reviews, in one convenient spot.
To make the most of our local SEO efforts, you must make sure your GMB profile is complete, up-to-date, and accurate. When you do this, potential customers can learn as much as possible about your services without even leaving Google.
Encourage reviews to build local SEO
Reviews are a crucial piece of the local SEO for contractors’ puzzle. Did you know that 95% of customers read reviews before making a purchase? What’s more, 72% of customers won’t take any buying actions until they’ve read reviews. So, if you skip the reviews, you are potentially missing out on a lot of business.
You can encourage reviews by simply asking customers to help you out and leave a review, or offer a coupon code or discount for every review. Reviews will improve how your business shows up on Google results and greatly improve your business’s credibility.
Make sure you respond to all reviews, good and bad. Responding will boost your SEO while letting customers know you are communicative and work to right your wrongs.
To improve your local SEO for contractors, you must provide an excellent mobile user experience
Local searches are more likely to lead to store visits and sales within one day. Statistics show that 50% of local searches are done via smartphones.
A typical mobile search for a local business leads to qualified customers who have real needs. Almost all smartphone users use Google while on the go.
Google now considers how mobile-friendly a website is when they rank websites for SEO. So, you must have a mobile-friendly site to appear at the top of local searches.
Optimize your homepage
Your homepage must give prospective customers all of the information they need to trust your local services. But, it should also act as a calling card to search engine crawlers, ensuring that your services are a good fit for the needs of local customers.
It’s important that you mention your location on your homepage. If you just say “construction services,” you won’t do much to help your local SEO. Or worse, if you offer construction services in Tampa but have customers calling to set up appointments in St. Louis, they will be annoyed to find out you are nowhere near able to serve their needs or location.
Benefits of SEO for contractors
Greater brand awareness
People will likely do a few Google searches before they decide on a contractor. As they search, if your company keeps appearing in the results, they will start to wonder what all the buzz is about and visit your web page.
Lower marketing costs
SEO is not free, but the investment has a wider reach and a longer shelf life than what you’d normally spend on traditional marketing tactics.
The more time you spend on your local SEO for contractors, the more visible your website will become and the less money (and time) you will have to spend chasing down new clients.
No matter how much you choose to invest in local SEO for contractors, you want to see a return on your investment. While SEO doesn’t deliver immediate returns, it does deliver, and when done right, it can eventually lead to more and more customers and, thus, more revenue.
Boost Your Local SEO Today For Your Contractor Business!
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